EDITOR’S PICKS
The Slowdown
Your Cheat Sheet to Conscious Style.
DISCOVER FEED
SHOP NAVIGATION
Shopping Sustainably Shouldn’t Suck
-
"It’s hard to trust brands these days that claim to be sustainable. How do I really know?"
The Realist
-
"Well known sustainable brands are pretty generic. I wouldn't consider them fashion-forward.
The Tastemaker
-
"I want to feel good about my purchases…but I won't spend hours researching brand ethics."
The Practicalist
-
"Finding (sustainable) clothing that is cute and not overpriced is impossible."
The Value Seeker
Designing for Style, Trust, and Ease
These interviews made one thing clear: sustainable fashion didn’t need another beige basics store—it needed a platform with style, curation, and credibility.
I set out to design a product that felt like a fashion magazine, worked like a tool, and empowered conscious consumers to shop without compromise.
-
Pair trending styles with ethical sourcing info—no deep dive required.
-
Make it beautiful enough to save, pin, and share—because style matters.
-
Show credentials and brand stories up front to eliminate greenwashing doubt.
Behind The Build
Wireframes & Early Sketches
Before jumping into high-fidelity designs, I sketched early flows to explore layout, navigation, and content hierarchy by hand. This helped me visualize the platform’s structure and ensure it felt intuitive from the ground up.
From there, I built and tested a low-fidelity prototype, using feedback to refine key interactions and build trust into every touchpoint.
Brand Imagery
EDITOR’S PICKS
Curated drops from vetted brands. Style-first, always aligned.
Bringing It to Life
Bringing It to Life
BRAND PROFILES
Clear credentials, no fluff. Sustainability stories that go deeper than buzzwords.
SAVED PRODUCTS
Save what aligns—with your values and your vibe.
DISCOVER FEED
Where sustainability meets scrollability. An editorial-style feed of trends, brand spotlights, and stories.
Usability Tests:
Test 1:
Testers highlighted some confusion around accessing key features like the discover feed and sustainable brand stories. Based on these insights, I refined the navigation structure, making it more intuitive and ensuring users could effortlessly explore the platform.
Test 2:
For Usability Test 2, the focus was on validating the changes made from the first round. Testers responded positively to the improved navigation, finding it easier to locate features like editor’s picks and the liking heart function. Minor adjustments were made to further streamline the user experience based on this round of feedback.
Conclusion:
The Slowdown brings fashion and ethics into the same conversation—without compromising style. By combining editorial design with thoughtful UX, I created a platform that empowers users to shop consciously, discover independent brands, and feel good about what they wear.
This project sharpened my ability to translate complex user needs into an experience that feels both aspirational and intuitive. It reinforced the value of designing with clarity, transparency, and joy—and proved that sustainability doesn’t have to feel like a sacrifice.